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Good Housekeeping approved. Cruiser approved.

02 Oct 2026 | By Lucy Hickson In News

Good Housekeeping approved. Cruiser approved.

We're thrilled to share some exciting news. Cruise118 has received the Good Housekeeping Reader Recommended award for 2026.  

 

And the best bit? This recognition wasn't decided behind a boardroom table. It came directly from the people who matter most: our customers. 

 

As part of the Good Housekeeping Reader Recommended programme, customers were invited to share their honest views on their experience with Cruise118, from our expert advice and customer service to the overall experience of booking a cruise with us. 

 

We're incredibly proud to be the only cruise travel agent currently recognised with this award, giving you even more confidence when choosing Cruise118 to help you plan and book your next cruise holiday. 

 

The people who know us best have spoken 

At Cruise118, we've always believed that choosing a cruise is about more than finding a great price. With so many cruise lines, ships, destinations and itineraries to choose from, it's about feeling confident you've found the right holiday for you, with expert guidance and friendly support along the way. 

 

That's why the feedback from our customers means so much to us. 

 

More than nine out of ten of our customers said they would: 

  • Recommend Cruise118 to friends and family
  • Choose Cruise118 again for their next cruise holiday 

For us, that's what matters most. Helping people feel confident that they've found the cruise that's right for them, whether they're booking their first cruise or planning their next adventure at sea. 

 

Real people. Real experience. 

One of the things our customers tell us they value most is being able to speak to Cruise Experts who really know cruising inside out. 

 

From choosing a cruise line and finding the right ship to deciding on a destination or itinerary, having someone on hand who understands cruising can make all the difference. 

 

Choosing a cruise can feel a bit like navigating a new ship for the first time. Thankfully, our customers told us we're good at helping make sense of it all. 

 

In fact, more than four out of five customers said they: 

  • Consider Cruise118 a trusted cruise expert
  • Felt their Cruise Expert understood exactly what they wanted from their holiday
  • Felt supported from their first enquiry through to booking
  • Had all the information they needed to make a confident decision
  • Felt their booking experience was personal and tailored to them 

One customer said: 

  • “You are provided with a dedicated consultant for your cruise, and they are always contactable on the phone. I like that they use real people with real experience.” 

Another said: 

  • “The customer service was exceptional, they got me a great price and kept me informed about my holiday.” 

It's lovely to hear comments like these because they capture what we want every Cruise118 customer to experience: expert cruise advice, personal service and the confidence that you've found the right cruise for you. 

 

Delivering brilliant value 

We know nobody wants to spend hours comparing cruises, searching for the right itinerary or wondering whether they've chosen the right holiday. That's why we're especially pleased to see that over four out of five customers felt Cruise118 offers great value for money. 

 

One client told us: 

  • “The staff are friendly and helpful, but they are also cheaper than booking directly with the cruise line. I always check the cruise website before speaking to Cruise118 to ensure I get a good price.” 

Another shared: 

  • “They provide excellent cruises that are good value for money.” 

For us, great value is about more than the price of a cruise. It's also about the experience you receive along the way, from finding the right holiday to having expert support when you need it. 

 

Finding the right cruise is always a little sweeter when you know you've found great value too. 

 

Why customer feedback matters to us 

When you're booking a cruise holiday, trust matters. 

 

A cruise can be a significant holiday purchase, and there can be a lot to consider before you make your decision. Which cruise line is right for you? Which ship should you choose? Where should you go? And which itinerary will give you the experience you're looking for? 

 

That's where our Cruise Experts come in. 

 

Our customers' feedback shows us how much they value having knowledgeable, friendly people to help answer those questions and guide them through the booking process. 

 

The Good Housekeeping Reader Recommended award is therefore particularly meaningful because it reflects real customer experiences of Cruise118, rather than simply what we say about ourselves. 

 

A thank you from all of us 

We're incredibly proud of this recognition, but what means even more to us is knowing that we've helped so many customers find holidays they've loved. 

 

We'll continue doing what we do best: helping you find the right cruise, at the right price, with expert advice and friendly support whenever you need it. 

 

Published 2nd October 2026, Last updated 5th October 2026
By Lucy Hickson In News

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