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The brand new 2028 - 2029 cruise season from Ambassador Cruise Line has officially launched, bringing an exciting collection of itineraries, brand-new destinations and incredible launch offers for cruise lovers.
With sailings from the UK, cruises ranging from 1 to 42 nights and over 100 ports of call, the upcoming season offers more opportunities than ever to explore Europe and beyond.
Even better, the launch comes with a Buy One Get One Half Price cruise offer, plus discounts on drinks packages and solo fares - making it the perfect time to secure your future cruise holiday.
Here’s everything you need to know about the Ambassador Cruise Line 2028 - 2029 cruise launch.
The new programme is one of the most diverse seasons Ambassador has released to date, offering a wide range of itineraries departing from the UK.
Key Highlights:
The season will be operated by two ships in the fleet:
Both ships will depart from six UK cruise ports, giving British travellers convenient access to a variety of no-fly cruise holidays. Departure ports include London Tilbury, Newcastle Tyne, Liverpool, Belfast, Bristol Royal Portbury and Falmouth.
For many guests, this means you can start your cruise holiday closer to home, avoiding the hassle of airports and beginning your trip in a relaxed way
One of the most exciting parts of the new programme is the introduction of brand-new ports of call.
These additions give guests the opportunity to explore destinations that Ambassador has never visited before.
Guests sailing on Ambience will experience spectacular scenic cruising through Akrafjorden, one of Norway’s most dramatic fjords, surrounded by towering cliffs and waterfalls.
A new port visited by Ambition, offering access to incredible destinations including:
Granada
Nerja Caves
Nazari Gardens
A popular Mediterranean city offering excursions to:
Cassis
Basilica Notre Dame de la Garde
Pont du Gard Roman aqueduct
These additions enhance Ambassador’s already diverse itinerary lineup and provide new experiences for both first-time and returning cruisers.
To celebrate the release of the 2028 - 2029 cruise season, Ambassador has launched its best booking promotion yet.
Launch Campaign Offer
This offer is available when booking the Ambassador Fare, giving travellers exceptional value for money.
12 March 2026 - 30 June 2026
23 April 2028 - 30 March 2029
Because this promotion is capacity controlled, popular sailings are expected to sell quickly once bookings open.
One of the reasons Ambassador Cruise Line has become increasingly popular with British travellers is its focus on UK departures.
Cruises in the 2028 - 2029 programme depart from six ports across the UK, making them ideal for travellers who prefer:
No-fly cruises continue to be one of the fastest growing cruise trends among UK travellers, particularly for those looking for a more relaxed start to their holiday.
If you’re travelling with friends, family or a social club, group cruises with Ambassador can offer fantastic added benefits.
For groups of 15 or more guests, advantages may include:
If you’re new to the brand, Ambassador offers an impressive reassurance policy.
The Ambassador Guarantee promises that if you don’t enjoy your first cruise, you can receive your money back.
This reflects the cruise line’s confidence in its:
It’s just one more reason why so many travellers are choosing Ambassador for their cruise holidays.
Booking your Ambassador Cruise Line 2028 or 2029 cruise with Cruise118.com means you’ll benefit from expert guidance and exclusive cruise deals.
Our cruise specialists can help you:
With limited availability on the most popular sailings, booking early ensures you get the cruise you want at the best price.
The Ambassador Cruise Line 2028 - 2029 launch is expected to be hugely popular thanks to its great value, UK departures and exciting new destinations.
If you're already thinking about your future cruise holiday, now is the perfect time to secure your sailing while the Buy One Get One Half Price launch offer is available.
Speak to the Cruise118.com cruise experts today and start planning your next unforgettable cruise adventure.
Q - When do Ambassador Cruise Line 2028 cruises go on sale?
A - The 2028 - 2029 cruise season launched on 12 March 2026, with bookings available until 30 June 2026 for the launch promotion.
Q - What ships are sailing in the Ambassador 2028–2029 season?
A - The season will be operated by Ambience and Ambition, offering over 70 sailings between them.
Q - Are there no-fly cruises available?
A - Yes. Ambassador offers no-fly cruises departing from several UK ports, making it easy for British travellers to start their holiday without flying.
Q - What is the Ambassador Buy One Get One Half Price offer?
A - The launch promotion allows the second guest to cruise for half price, plus 15% off drinks packages and 25% off solo fares when booking the Ambassador Fare.
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