Loyalty programmes are a great way to elevate your experience onboard! If you’ve had a great time on board and you’re already looking to book your next sailing, most cruise lines offer incredible incentives for when you book time and time again. Typical rewards include priority check-in, welcome gifts, and exclusive member events. As you progress, you may enjoy complimentary laundry, free internet packages, or discounts on spa treatments and excursions. At the highest levels, passengers can expect priority boarding, suite upgrades, and even dedicated concierge services. 

For 25 years, Royal Caribbean’s Crown & Anchor® Society award-winning loyalty programme has rewarded guests with exclusive offers, priority event access, and on-board perks. Not a member? You can join as soon as you’ve booked your first cruise to unlock incredible benefits and make the most of your holiday! 

Join Celebrity Cruises® Captain’s Club loyalty programme and access a range of cruise rewards! As you sail with Celebrity Cruises®, you’ll earn points towards a wealth of rewards, starting with exclusive on-board offers, and elevating all the way to complimentary beverage packages for Zenith members! 

Discover a world of benefits with Norwegian Cruise Line’s enhanced Latitudes Rewards Programme. The possibilities are endless with Norwegian Cruise Line, as you unlock exclusive member benefits ranging from onboard discounts to room upgrades to behind-the-scenes tours. The more you travel, the more points you’ll earn, and you’ll soon find yourself sailing from the Bronze to the Ambassador tier. 

MSC Voyagers Club membership invites you to enjoy exclusive privileges and savings, rewarding those who share a passion for discovery and choose to sail with MSC. Members enjoy up to 15% off their first booking on selected MSC Voyagers cruises. Join the MSC Voyagers Club today and create your MSC account to unlock these exclusive benefits! 

If you become a member of the P&O Cruises Peninsular Club you can enjoy a range of club benefits as you progress through the tiers such as, on board spend discount in shops, bars, shore experiences and more, exclusive events on board, priority booking, travel insurance discount, extra savings up to 5% when you book a Select Fare plus plenty more! 

Join your fellow sophisticated travellers when you become a member of Cunard’s World Club! Enjoy on board credit, complimentary experiences, priority check-in, exclusive party invites and more as you progress in your World Club membership with every sailing. 

Go beyond sea level with the Virgin Voyages Sailing Club. Unlock sailing perks from your first voyage. While every sailing dives you headfirst into award-winning dining, spas, nightlife, and service, unlocking perks is easier too. Join the club, sail again, unlock perks — levelled-up luxuries from speciality coffees to laundry service, that put you at the helm of VIP treatment on every new voyage. 

Oceans Loyalty Club, courtesy of Fred.Olsen Cruise Line and sail through the ranks by earning one point per every night spent on board to unlock exclusive, additional extras, including new itinerary launch information, on board spending discounts, pre-book Shore Tour discounts and plenty more! 

You will automatically become a member of the Mariner’s Society when you embark on your maiden voyage with Holland America Line. Being a Mariner’s Society member means you’ll earn Cruise Day credits with every day and every purchase you make on board, with bonus points up for grabs too! Build up your credits and unlock a variety of exclusive discounts, complimentary lunches and more. 

For regular cruisers, joining a loyalty programme can significantly enhance the travel experience and deliver genuine value over time. Even those who cruise occasionally can benefit from early enrolment, as membership is usually free and rewards accumulate automatically. Ultimately, these schemes encourage brand loyalty while providing passengers with an extra layer of recognition and comfort at sea—turning each voyage into not just a holiday, but an investment in future adventures.