I started my career as a Marketing Assistant, where I supported the design and delivery of campaign banners, scheduled social media content, and helped maintain and update the website. This role gave me a solid grounding in digital marketing principles and valuable insight into the cruise industry.
Now, as a Marketing Executive, I take a more strategic role—overseeing direct marketing campaigns, producing engaging content across multiple channels, and analysing performance data to inform future activity. I also work closely with internal teams and external partners to ensure consistent brand messaging and drive customer engagement.
I was fortunate to take part in a four-night Royal Caribbean fam trip around Spain, which allowed me to experience the ship’s facilities, dining, entertainment, and shore excursions first-hand. Gaining this direct insight into the guest experience has been invaluable—it deepened my understanding of the product and strengthened my ability to create authentic, engaging marketing content informed by genuine on-board experience.
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